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PROJECT TYPE
Brand Identity

CLIENT
Jens Leikert (German electronics engineer and a dream client)

  • Created a brand identity for a Germany-based electronics engineer.

  • Designed a modern, innovative, and high-quality visual system.

  • Used a geometric chameleon to symbolize adaptability.

  • Incorporated a gear-shaped spine to represent engineering.

  • Added electrical node details to highlight electronics expertise.

  • Shaped the tail as a target to convey precision and reliability.

  • Paired the logo with the clean, geometric Scandia typeface.

  • Chose a vibrant blue palette to communicate energy and trust.

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