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PROJECT TYPE
Brand Identity
CLIENT
Jens Leikert (German electronics engineer and a dream client)
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Created a brand identity for a Germany-based electronics engineer.
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Designed a modern, innovative, and high-quality visual system.
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Used a geometric chameleon to symbolize adaptability.
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Incorporated a gear-shaped spine to represent engineering.
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Added electrical node details to highlight electronics expertise.
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Shaped the tail as a target to convey precision and reliability.
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Paired the logo with the clean, geometric Scandia typeface.
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Chose a vibrant blue palette to communicate energy and trust.
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