Developed branding for three retail pizza topping products: Hot ’Roni, ’Za Slaw, and Mootzarell.

Conducted market and competitor research to identify opportunities for shelf differentiation.

Visited Ippa Pizza to better understand the brand’s personality, audience, and visual identity.

Created a cohesive brand system that balances consistency across products with individual product recognition.

Designed primary and secondary logos for each product line.

Selected bold colors and organic typography to reflect the brand’s trendy, energetic personality.

Incorporated food-inspired visual elements to strengthen product recognition and appeal.

Developed packaging labels optimized for both shelf presence and product presentation.

Worked closely with a multidisciplinary team through research, concept development, and design execution.