Rebranded CORE (Campus Outdoor Recreation Experience) to increase student engagement.

Created a simple, timeless identity that would remain effective for years to come.

Chose an organic sans-serif typeface to convey an outdoor-focused, approachable feel.

Replaced the “O” in CORE with a carabiner to directly connect the logo to outdoor recreation.

Selected a forest green color palette inspired by nature and adventure.

Designed the mark to be versatile and effective across a wide range of marketing materials.

Created a visual identity that captures the program’s adventurous and community-driven spirit.