JL Electronic Solutions

This branding project was created for a Germany-based electronics engineer who specializes in electrical installation, high-voltage safety training, and electronics development. He wanted a look that felt smart, modern, innovative, sleek, efficient, and high-quality. To achieve that, I designed an abstract, geometric chameleon and paired it with the clean, geometric “Scandia” typeface. The chameleon symbolizes adaptability in the tech world, with its spine rendered as a gear cog to nod to the engineering side of the business. Its tongue and eye form electrical nodes, highlighting the electronics focus, and its tail resembles a target, conveying goal-orientation and reliability. Finally, I chose a bright, balanced blue to evoke both energy and trustworthiness.